How do the surveys differ from each other

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Reference no: EM132538613

Assignment: please write 300 words/1.5 page

Ref: Iacobucci, D. (2018). Marketing management. Cengage Learning.

This assignment will help understand customer evaluations, perceptions of quality and customer satisfaction.

a) Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Explain with supporting examples.?

b) Create a short customer satisfaction surveys for the B2B and B2C customers of a company selling laptops or similar products. How do these surveys differ from each other?

Reference no: EM132538613

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