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How do ageist images of older adults have negative outcomes

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Reference no: EM131909207

Images of Aging Assignment

For this assignment, you will need to watch the You Tube clip that is below.

These questions relate to the Images of Aging Video. Answer each question with 4 - 5 sentences, be sure to review the assignment rubric.

Be sure to use citations and literature to support your responses (approximately 3-5).

Video - The Art of Aging: Celebrating the Authentic Aging Self by pxlpainter

1. Spend some time analyzing images of aging that surround us in popular culture. What are the messages about aging that are seen in tv ads, magazines, birthday cards? Overall, what is the message about aging that comes from these images?

2. How did the couple in the video portray the images of aging? How is this similar or different from the images that you addressed in your analysis (answer to Q#1 above).

3. How do ageist images of older adults have negative outcomes for older adults themselves? How does these negatively impact younger generations?

Verified Expert

The development in medicine has led to rising of life expectancy worldwide. Aging presents both opportunities and challenges in the society. The media has consistently presented a negative portrayal of aging. These negative portrayals have affected the attitude and perception of both the old and the younger people concerning old age. However, aging presents opportunities which are not well understood in the society. The impact of the media in influencing the aging perception needs to be acknowledged. In this respect, marketers who are responsible to shaping perceptions concerning aging need to review the manner they portray and view people thriving in this stage of life.

Reference no: EM131909207

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