### How did the timing affect their conclusion about the profit

##### Reference no: EM13160217

To conduct an experiment, AMC increased movie ticket prices from \$9.00 to \$10.00 and measured the change in ticket sales. Using the data over the following month, they have concluded that the increase was profitable. However, over the subsequent months, they changed their minds and discontinued the experiment. How did the timing affect their conclusion about the profitability of increasing prices?

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