How design thinking principles were applied in development

Assignment Help Other Subject

Reference no: EM133822105 , Length: word count:1000

Innovation and Creativity in Business Analytics

Assessment - UX, CX and Ethical innovation case study

Task

This assessment is to be done individually
Students are to write a 1000-word report in response to the UX, CX and Ethical Innovation case study provided and submit it as a Microsoft Word file via the TurnItIn portal

You will receive marks for content, appropriate structure and referencing.

Assessment Description

In this assessment, you will be writing an individual report that encourages you to be creative with business analytics, whilst also developing a response to the UX, CX and Ethical innovation case study that you have selected in either Appendix A or Appendix B below.

Assessment Instructions
In this assessment, you will be developing a response through application of the analytics concepts covered in weeks 10 & 11.

To do so, you will need to demonstrate:

How Design Thinking principles were applied in the development of your proposed innovation. This is to commence with accessing data from reputable data sources on the internet (such as kaggle.com) with infographics demonstrating how this data can be used as input to the "Empathise" or "Discovery" stages of the Design Thinking process. The use of this data is mandatory for demonstrating application of course concepts.

Application of UX and CX principles during the development process. To apply these principles, there is a need to use the data you have accessed to identify your nominated persona(s) for your proposed innovation. There is then a need to explain how your proposed innovation will deliver against each of the stages of the customer journey for your nominated persona(s).

Acknowledgement and management of legal and ethical issues in the creation of your innovation. Book Our Writers Now!

Select a case study brief from either Appendix A or Appendix B (not both)

Apply UX and CX Design Thinking principles in delivering an analytics-based solution to this brief, taking into consideration UX, CX and ethical issues in developing this innovation.

These steps include:
DISCOVER & DEFINE
Problem statement
Defining your target audience by applying data accessed from reputable data sources on the internet (such as kaggle.com)
Demonstrating how this data can be used as input to the "Empathise" or "Discovery"
stages of the Design Thinking process.
Applying user journey mapping and creating outcomes for your nominated persona(s)

DESIGN
Developing a Lo-fi design using wireframe(s)
TEST + ITERATE
Explaining how to capitalise on design failure through fast loop iterations

In evaluating your proposed innovation from a UX and CX perspective,

How feasible is the solution for implementation?

How well does the solution meet the needs of the end-user

Our focus now turns to Design Thinking and your final assessment, Case Study: UX, CX and Ethical Innovation
As discussed in class, please go to Assessment 4 Information sheet on myKBS and;
SELECT ONE of the following as your case study;
Appendix A: UX and CX - Yuka - develop an app similar to Yuka that allows you to make better-informed purchase decisions
Appendix B: UX and CX - Face retouchapdevelop an app that provides alternative definitions for enhancing appearance other than your face and body eg your spirit or soul. Review the BeautyPlus app

Reference no: EM133822105

Questions Cloud

How did textiles compare to the rest of industry : What is the lesson that we learned from iron in the industrialization of the U.S? How did textiles compare to the rest of industry?

What is the salary as an entry level game designer : What is the salary (or range) as an entry level game designer? Is the video game design career a stable or unstable career choice?

Combined oral contraceptive : Combined oral contraceptive are among the most extensivley studied medicatioins available.

Concept of social darwinism to justify their imperialism : How did European countries use the concept of Social Darwinism to justify their imperialism?

How design thinking principles were applied in development : Developing a response through application of the analytics concepts covered How Design Thinking principles were applied in the development of your proposed

How do you know that your specific clinical change project : How do you know that your specific clinical change project will have this type of an effect on the organization?

Devastation of the termination era in the tribe today : How is Klamath tribe addressing the devastation of the termination era in the tribe today?

How do these changes fit within broader wave of revolutions : What news or events resonate with you most, and how do they affect your choices? How do these changes fit within broader wave of revolutions during this period?

What are your three chosen professions : What are your three chosen professions? What similar and different skill sets did you find among the three professions?

User Account

All Pages