Reference no: EM133874672

Entrepreneurship and Innovation Management

Learning Outcome 1: Generate ideas using a broad range of creative thinking tools in an entrepreneurial context.

Learning Outcome 2: Evaluate and design an innovative viable product or service concept

Learning Outcome 3: Effectively collaborate with a range of partners across multi-disciplines including communication, project and time management skills

Learning Outcome 4: Demonstrate ethical awareness when creating creative entrepreneurial venture proposition

Learning Outcome 5: Communicate effectively to a range of audiences using a range of platforms

Assessment 1 - Group Design Model

ASSESSMENT DESCRIPTION
Every organisation has a reason for being. It may be to lobby for change in society. It may be to bring relief to those in need. In sports, it may be to triumph over others on a playing field. Businesses exist to provide a product, services or a combination of these. Though customers vary, circumstances vary, and scale varies (indeed, so much varies), all businesses exist to satisfy consumer needs.

In this assignment, your group (of no more than 4 participants) is asked to re-design/ re-imagine a plastic-recycling business service.

Critically evaluate the service solution. How could the service solution be significantly improved/ enhanced/ re-imagined to appeal to users (+investors)? Get online assignment help from Ph.D. experts!

Concept: Attention people of Perth! Round up your fantastic plastic or should we now say drastic plastic and let's recycle, learn about plastic, make new things, and clean up our environment. Our goal is to build and set up a precious plastic-style container in Perth. It will contain machines to shred and recycle the plastic into raw materials and turn them into new things.

Key Features:
A small-scale recycling facility to recycle local plastics
producing products from recycled materials and raw plastic pellet or filament
Community education of plastics, and awareness with a focus on the reduction and use of only recyclable plastics.
Possibly tour the container and if viable make others for other communities.

Prototype Submission

First, your group is asked to re-design/ re-imagine the product or service solution presented in the business proposal. How can the concept be significantly improved/ enhanced/ re-imagined to appeal to users (+investors)? Could it incorporate new capabilities? Could it have new uses and perhaps appeal to more (or alternative) potential users?

This assignment will take the form of a wireframe prototype (developed with care). It will be submitted online to the workshop facilitator. Types of prototypes you may combine to express your solution include:

Storyboards.
Paper Interfaces.
Physical Models.
User-driven Prototypes.
Web Interfaces.
Video Presentations.
App-based Models.

In characterising prototyping:
"Prototyping is the making of a representation of a solution to a design problem in such a way that a user can experience it. Prototypes are not meant to function but rather to let users interact with them so as to provide feedback. Prototyping is crucial in iterative design processes, design thinking, and user-centred design.

Prototypes can be categorised as high- and low-fidelity prototypes. High-fidelity prototypes are highly realistic in appearance and interactions (e.g., a mock-up done in Illustrator). In contrast, low-fidelity prototypes are sketch-like objects with an unfinished quality (e.g., sketches of an app drawn on paper).

Typically, low-fidelity prototypes are used early in product development, while high-fidelity prototypes only start coming into play in later stages. Although high-fidelity prototypes may seem more desirable as a means of communicating designs to prospective clients, they have some critical and costly drawbacks when used too early in the process. Introducing high-fidelity prototypes too early means more time spent making them, thus postponing testing; they also discourage iterations due to the effort that goes into their construction. Perhaps worse, they can also cause a premature commitment to design decisions. Conversely, low-fidelity prototypes-for all their roughness-offer a wealth of leeway and flexibility, helping designers avoid building on assumptions."

Outlining the Business Case

Second, in introducing your re-designed product or service solution, you are encouraged to outline and ‘sell' the concept in writing. In a methodically written format (+/-1,000 words) with academic references and supporting evidence, address the following questions:

What is your improved/ enhanced/ reimagined product or service? What task does it perform?
What makes your improved/ enhanced/ reimagined product or service significantly different and more effective than the original proposal?
What makes it different and better than substitute/ competitor solutions?
How did you and your group members develop/ agree upon your improved/ enhanced/ reimagined product or service? (Explain your methodology).
Link your solution to your customers. Who are your potential customers and why would want your product or service?
Why are you and your group members the best placed to develop this product or service solution?
In developing your product or service, what risks would you anticipate?
Why is your product or service deserving of investment?

Students are encouraged to supplement their answers with diagrams, graphics and supporting evidence.