How can the marketing department address this issue

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How can theater administrators retain the local flavor of their arts community and attract an audience? Do you think the homogenization of American Theater has occurred out of laziness--in that is is easier to sell a "product" which is comfortable and familiar to audiences--or necessity: the fear that an audience will not attend a theatrical "product" which is unknown? How can the marketing department address this issue...or can it?

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https://www.huffingtonpost.com/scott-walters/american-theater-walmarting_b_2208105.html

Reference no: EM13882358

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