How can broadcast television change to remain competitive

Reference no: EM132039789

Assignment -

After studying the assigned reading The Handbook of Communication Science, Second Edition: Chapter 20: Media Entertainment, considering the topic of parasocial relationships, answer the following questions or prompts.

Part A -

A) Identify a character in a show with whom you have developed (in the past or present) a parasocial relationship. Remember, this personal can be "real" or a character role. Explain why this character/person is compelling to you.

B) How do you "know" or view this character outside of their role on the show? Have they influenced you in any way besides the aspect of entertainment?

C) Explain any emotional attachment to the character or person. Have they disappointed you? Motivated you? How and why?

Part B -

A) Is there any value left in the big-screen movie experience?

B) Will online streaming video overtake the other motion-medias? Why or why not?

C) How can broadcast television change to remain competitive and can you cite any examples of programming changes that they have made to do so already? How does "free content" in television play into this?

D) After reading "21st Century Commuication: A Reference Handbook: Chapter 96: Radio and Television Programming," explain how cable TV was instrumental in leading to greater demassification (look it up if you don't know what it means) of media content.

Reference no: EM132039789

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len2039789

7/4/2018 5:01:19 AM

After studying the assigned reading The Handbook of Communication Science, Second Edition: Chapter 20: Media Entertainment answer the questions. The response should be in 12pt type, at least 1-1.5 pages in length, double-spaced. I suggest that you make sure that you have information on the second page to be safe and avoid loss of points.

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