How avon can leverage their resources and capabilities

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Reference no: EM131503656

COURSE BOOK: Mike W. Peng, Cincinnati-South-Western, Cengage Learning. Copyright:2013 ISBN-10: 1-111-821

MINI PROJECT: Instructions: Reference as a running case for the course the case on page 3, "Avon Fights Recession-One Lipstick at a time." At the end of each Unit, prepare a report that answers the pertinent questions regarding the Unit content as it pertains to this Case.

The questions applying to this Unit are described in "Section 3 Body" below:

a. Explain how Avon can leverage their resources and capabilities.

b. What political, legal and economic issues need to be investigated when choosing to enter a new global market?

c. What ethical and cultural issues does Avon need to consider when choosing a potential new market place?

Write a 3 to 5 Page paper (1000 to 1500 words) in APA format. Below is a recommended outline.

1. Cover Page(See APA Sample paper)

2. Introduction a. A thesis statement b. Purpose of paper

c. Overview of paper

3. Body

4. Conclusion-Summary of main points

a. Lessons Learned and Recommendations

5. References-List the references you cited in the text of your paper according to APA format.

(Note: Do not include references that are not cited in the text of your paper)

Verified Expert

The paper is an insight into how if at any point in time any new company wishes to enter into a new market place in terms of venturing their business in a new country then they would have to face the challenges. It also highlights the challenges that they might be facing and how to utilize their resources to the best of their ability. The paper talks about the best utilization of the resources and their capabilities. Also the appear talks about the political, economic, social cultural ethical and legal challenges that they might be facing in order to be able to establish a niche for themselves in the local markets. The paper has been prepared in Microsoft Office.

Reference no: EM131503656

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inf1503656

6/15/2017 6:30:45 AM

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