How an organization will use content to achieve its

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Reference no: EM131180644 , Length: 10 Pages + 12 PPT Slides

Group Work

1. The content strategy

It's a word document (at most 10 pages) + 2 spreadsheet that express your content strategy imagined for the whole institution.
The table of contents will be a simplified version of a real content strategy one, and it will be explored during this session. In this presentation the most important slides for your project will be underlined by a blue pin.

2. A storytelling proposal

It's an at most 12 slides PPT pitch for one specific issue of the Institution. The map of contents will be explored tomorrow, during the session 7-8.

3. Functioning prototypes of the N Institution social accounts

The number, the typologies and the usage of social platforms has to be consistent with the storytelling proposal. The only rule is that the accounts has to resemble the real ones that could be develop in reality.

Content strategy word document - at most 10 pages:

Introduction - about 1 page
Insitution audit - about 1 page
Qualitative assessment - about 2 pages
Core strategy - about 1 page
Substance - about 3 pages
Structure - about 2 pages

Attachment:- 14_5587035DM session 3-4 BIS 2.pdf

Reference no: EM131180644

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