Highlights operations and reflects management vision

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Reference no: EM132208665

A Mission Statement is a written statement that; highlights operations, reflects management's vision, describes organizations purpose, sets a course for the organizations long term direction and character, helps identify and evaluate product-market opportunities, inspires employees and provides direction for goal setting.

Select a well-established company (Apple, Amazon, Whole Foods, etc.). What is their mission statement? Do you think their business goals, primarily their marketing objectives, are aligned with their mission statement? Why or why not? Provide examples.

Reference no: EM132208665

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