HI5004 Semester-Long Marketing Plan Project Assignment

Assignment Help Other Subject
Reference no: EM132609539

HI5004 Marketing Management Group Report Assignment - Semester-Long Marketing Plan Project, Holmes Institute, Australia

Purpose of the assessment (with ULO Mapping) - This assignment requires your group to undertake the process of analysing one product/service and its operating environments from a marketing perspective. And then apply the learning from lecture 1-11 in the development of marketing strategy. You will provide an overview of this product/service, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this product/service operates (its industry and the macro-environmental forces impacting on the industry).

Semester-Long Marketing Plan Project -

An effective way to help students learn about marketing management is through the actual creation of a marketing plan for a product or service. This project is designed to accomplish such a task.

Students will self-enrol in a group of 4(FOUR) (you can't change the group by any reason) the instruction how to find your group members have been sent to you, please have a look and read it carefully before you make the decision to select the group that you want to join in.

Each group set up a company and decides on a consumer product or service they wish to bring to market. It has to be an innovative product/service which has never been in the market before and not belong to any existing company. You can discuss with your tutor about the product/service that you want to select.

1. Product/service Approval:

Length: 200 words

- By the end of week 6 (11pm Friday 28th August) group needs to submit the product/service that they will select for the group report

- The proposal includes: Introduction about the product or service. Please be aware about the requirement of the product/service. It has to be an innovative product/service which has never been in the market before and not belong to any existing company

- By the end of week 7, 4th September, if the product/service is approved, group can select it to do the group report. The approval will be indicated in the feedback to learner box in the proposal submitted

- By the end of week 7, 4th September, if the product/service is not approved, zero mark will be given and the coordinator will inform you to select a different product/service. Group has 3 days to select a new product/service. By the end of 7th September, the new proposal needs to be resubmitted. The new proposal won't be marked. If the group does not select a different product/service as required, the group report will be marked Zero. The coordinator will inform the group if the new product/service is approved by email

2. Blackboard tools

In order to get marks:

From week 8 to week 11, all the group members need to use Blackboard tools:

- All the discussion about group assignment needs to be recorded by using Group Blog or Discussion Board tool (Instruction can be found below, for further question, please advise your tutor). The discussion must be relevant to the content of the assignment and reflects the outcome of the group meeting.

- Group needs to use File exchange tools: All the academic papers that are used in the assignment need to be posted on BB by using File Exchange tool (Instruction can be found below, for further question, please advise your tutor). Group needs to submit the Draft for their assignment by using File Exchange tool

3. Group Report

Word count: 2500 words (+/- 10%) for the report

Requirement: The report analysis:

- Competitive information

- Environmental scanning.

- Demand forecasted

- Specific market segmentation, targeting, and positioning statements

- Product or service's brand positioning

- Who are the market leaders for their chosen product or service? What niche have they identified for their product/service? Is their product or service going to be a leader, follower, or challenger to well-established products or brands?

- Consumer-adoption process for their new product. How will the consumer learn about their new product and how quickly will they adopt it? Will the product be targeted to the heavy users and early adopters first, then early and late majorities? What is their estimated time for full adoption?

- Pricing strategy decisions for their product/service. Students have addressed all or most of the material concerning pricing covered in week 8.

- Students should be directed to turn in their retailing, wholesaling, and logistical marketing plans. Those students who are acting in the role of providing a new "service" should include here their plans for locations, hours of operations, and how their "service" plans on managing demand and capacity issues.

- The integrated marketing communications mix.

- All the possible communication media (for example, students will tend to concentrate their media on television or on the Internet and include other forms such as personal selling and radio).

- At least 5 academic references need to be used.

Note - Each group can set up a company and decides on a consumer product or service they wish to bring to market. It has to be an innovative product/service which has never been in the market before.

Attachment:- Semester-Long Marketing Plan Project Assignment File.rar

Reference no: EM132609539


Write a Review


Other Subject Questions & Answers

  Write a reflection on each of the chosen video

Reflective Essay Assignment - Individual Assignment. You are required to choose ANY five of the videos and write a reflection on each of the chosen videos

  How do you approach your decision-making process

How do you approach your decision-making process? What do you see as specific improvements in your critical thinking abilities?

  How to save and close a spreadsheet software application

ICT Office Application II -HND Office Technology and Management-OTM 323-Develop student skills using an spreadsheet application and develop keyboarding.

  Discuss the relevance of the national planning scenarios

Discuss the relevance of the National Planning Scenarios. What would you suggest to enhance our responsiveness and preparedness?

  Define responsibility to delegate tasks

I can only speak from experience of a time when leadership was needed, when I worked with employees who were constantly battling with each other about position.

  Prepare presentation on choosing channel in e-communication

Prepare a PowerPoint presentation about Choosing a Channel in E-communication.

  What services does your organization or department provide

What services does your organization or department provide? What type of tools and health models and theories are utilized for this process?

  How much will this account be worth at that time

For the last 19 years, Mary has been depositing $500 in her savings account , which has earned 5% per year, compounded annually and is expected to continue paying that amount.  If Mary closes the account right after she makes the last deposit, how..

  The rotation about bonds in a protein backbone

Rotation around the bond between the carbonyl carbon and nitrogen is restricted. Other bonds are free to rotate depending only on steric hindrance or the presence of proline residues.

  Why goldman sachs was a disciple of albert carr theory

Discuss why Goldman Sachs was a disciple of Albert Carr's theory of "business is a poker game and we are all bluffing." This posting should be at least 250 word

  Reducing communication barriers

Reducing Communication Barriers

  What is the peak height above ground

A ball is fired from a height of 0.80 m above ground, at a speed of 2.0 m/s, and at an angle of 30.0° above horizontal.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd