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Assume that you have been employed as the Marketing Director of a company that has chosen to sell the new Xbox phone streaming service in South Africa. The new streaming service means that people do not need to buy an Xbox console anymore, and can stream all games to their phone for a monthly subscription of $10 per month. Draw up a brief marketing plan defining your product(s), market profile and marketing concept using the 4 Marketing P's to explain how you would address the market to grow a successful business.
This document contains various important questions and their appropriate answers in the subject field of Economics.
Economics is the study of the principles governing the allocation of scarce means among competing ends when the objective of the allocation is to maximize the attainment of the ends.
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The case study of the Fisher-Price Toys, Inc., a popular case in basic economics and management from the prestigious Harvard Business School.
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