Good marketing is good marketing

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Reference no: EM131235965

Some service marketers vehemently maintain that service marketing is fundamentally different from product marketing and that different skills are involved. Some traditional product marketers disagree saying “good marketing is good marketing”.

What is your view or position on the following statement:

'Product and service marketing are fundamentally different' versus 'product and service marketing are highly related.'

Provide at least two external references to support your view.

Reference no: EM131235965

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