Global Marketing and Digital Business

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Reference no: EM132467559 , Length: word count:2500

Global Marketing and Digital Business

Assessment

Carry out an analysis of a global marketing and online business practises of an organisation of your choice based on a specific host country.

Criteria:

• The organisation must have its operations spread internationally (it's the spread that's important here)

• The organisation must have an online presence (online business, social media etc.) - lots of digital activity would make it easier for your analysis - consider an organisation with a range of digital platforms and activity associated

The organisation must belong to one of the following categories/industries;

a) Retail,

b) Consumer electronics,

c) Fintech,

d) Supermarket,

e) Real Estate,

Introduction
Organisational Profile and Industry Analysis - suggest two sections
Organisational Background
Industry analysis
Situational Analysis
Models and theories
Marketing activities - part of situation analysis
Online activities
Recommendation
Conclusion

Attachment:- Global Marketing.rar

Reference no: EM132467559

Questions Cloud

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