Global integration-growing importance of global marketing

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Based on topic of Global Markets, please post your comments on any one of the two questions. More and more companies are looking beyond the domestic market. Identify and briefly describe some of the forces that have resulted in increased global integration and the growing importance of global marketing. Does product's country of origin impact buyer attitudes? If so, identify the brands that have successfully used this towards their advantage.

Reference no: EM131176379

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