Generate strategic options for your company

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Reference no: EM132349750 , Length: word count:1100

Strategic Management Assignment -

TOWS Matrix - Chapter 5 ESM

For this assignment you will use the factors from your SFAS to generate strategic options for your company using a TOWS Matrix.

A TOWS Matrix allows you to create a 2X2 matrix with internal factors (strengths and weaknesses) on one axis and external factors (opportunities and threats) on the other axis. Within this matrix you will develop 4 types of strategic options.

In the quadrant where strengths meet opportunities (SO) you will generate strategic options that use the company's strengths to take advantage of opportunities.
In the quadrant where strengths meet threats (ST) you will generate options which use the company's strengths to avoid or minimize threats.
In the quadrant where weaknesses meet opportunities (WO) you will generate strategies which take advantage of opportunities by overcoming weaknesses. Basically, how can the company avoid missing out on opportunities despite their weaknesses?
In the quadrant where weaknesses meet threats (WT) you will generate strategies that minimize weaknesses and avoid threats. How can the company ensure that its weaknesses don't leave it particularly vulnerable to threats?

Assignment Requirements -

1) Using your SFAS, list only the most important Strengths, Weaknesses, Opportunities, and Threats for your company to create a TOWS Matrix.

2) Within each quadrant generate 1 - 3 strategic options for your company.

3) Briefly state each strategic option in the table.

4) In the text of your paper describe 4 - 6 of the strategic options (including at least one from each quadrant).

5) Discuss the benefits of each strategic option as well as the anticipated challenges, costs, or risks.

Reference - Essentials Of Strategic Management, Fifth Edition, by J. David Hunger and Thomas L. Wheelen. ISBN 10: 0-13-600669-8.

Reference no: EM132349750

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len2349750

7/31/2019 9:27:03 PM

Words: 1100 Words. Formatting Notes: Choose a font style and size that can be read without causing undue eyestrain. Use 1.5 or 2 line spacing. Be thorough enough to answer each question, but also strive to be concise. I estimate this assignment can be completed in 3-4 pages. Please DO NOT exceed 5 pages. As always use APA formatting for in-text citations and for your reference list. References and title page (optional) do not count toward your page limit. Structure your paper in a manner that makes it easy to tell that you have addressed each part of the question. You may use subheadings or copy/paste the questions for this purpose. Subheadings are my preference.

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