### Fundamental source of the marketing problem

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Identify and define in detail the fundamental source of the marketing problem or opportunity, decision problems growing from the marketing problem or opportunity and possible research problems for each of the three scenarios (a, b and c) under Applications & Problems.

The paper need be two to three pages in length and formatted according to APA style. You need use at least two scholarly resources other than the textbook to support your claims and sub-claims

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