From targeting strategy perspective

Assignment Help Business Economics

Reference no: EM131376630

Sales have boomed at the takeout café you opened next to a train station and bus stop. You've sold coffee and breakfast pastries from 5:30-10:00 AM, promoting your products to commuters through street signs and posters on bus shelters. Now you hope to expand your business into the afternoon hours, adding sandwiches that would appeal to workers from nearby offices and snacks popular with students from a local college. You plan to buy ads in the local newspaper and place flyers in the student center.

From a targeting strategy perspective, which of the following statements is(are) correct?

a. You plan to shift from a concentrated targeting strategy to a differentiated targeting strategy.

b. You plan to shift from an undifferentiated targeting strategy to a concentrated targeting strategy.

c. You started with a concentrated targeting strategy using a single marketing mix.

d. You started with a differentiated targeting strategy using a single marketing mix.

e. You started the business without a targeting strategy.

Reference no: EM131376630

Questions Cloud

Clarify the pros and cons of the free-rider problem : Clarify the pros and cons of the free-rider problem. Logically describes the possible outcomes of the median-voter rule. Give explanation of how wages are determined in competitive labor markets and explain why wages differ from one occupation to ano..

Price elasticity of demand for good : Suppose the own price elasticity of demand for good X is -3, its income elasticity is 1, its advertising elasticity is 2, and the cross-price elasticity of demand between it and good Y is -4. Determine how much the consumption of this good will ch..

Document discuss different area of information security : Martin has hired you to draft a document discussing the different areas of information security, along with your recommendations for providing a secure ebusiness environment.

Clearly identify the psychological issue of given concern : Why is the student in your office? What brought him/her to counseling? Clearly identify the psychological issue of concern: behavioral changes chemical dependency, grief, suicidal ideation, divorce, anxiety, or homelessness.

From targeting strategy perspective : Sales have boomed at the takeout café you opened next to a train station and bus stop. You've sold coffee and breakfast pastries from 5:30-10:00 AM, promoting your products to commuters through street signs and posters on bus shelters. You plan to bu..

Movement along and a shift of the demand curve : What is the difference between a movement along and a shift of the demand curve? What is the effect on the equilibrium price and quantity that results from an increase in demand, supply, and both? Provide examples for each instance. What is the ro..

Identify two or three countries : Reflect on what you have learned about catch-up theory and policies that have facilitated growth to identify two or three countries and/or special administrative regions that have experienced economic growth due to effective governance. Describe w..

Explain the consequences of a thin market : Explain the break-even price and the shut-down rule. List and explain the characteristics of monopolistic competition. Explain why a price-fixing cartel is difficult to maintain. Put in plain words the concepts of adverse-selection and moral hazard. ..

Briefly describe one organizational barrier : Locate and share statistical data for Prattville Alabama on annual suicide and homicide rates. Identify and briefly describe one organizational barrier and one financial barrier relating to the suicide- and homicide-prone

User Account

All Pages