Reference no: EM131486852

Sandy and Bob's Manager wants to forecast the number of sales that will require fulfillment in the next five months. Toward that end, she applies certain historical averages:

• 2% of cold calls are converted to sales within five months
• 14% of warm call are converted to sales within four months
• 25% of prospects are converted to sale within three months
• 36% of customers who agree to a pre-purchase meeting are converted to sales within 2 months
• 53% of customers who agree to a purchase meeting are converted to sales within 1 month.

On this basis

Write a 2-page assessment of marketing human resource management strategy. Your assessment should address the following questions:

• Considering the sales funnel figures in the example, how many hours-and thus, how many people-will be needed to achieve this product's sales forecast? Explain.
• How would you manage this sales force? Be sure to include examples and your rationale. 
• What would your human resource strategy be if the sales target is for 100 units per month? Be sure to provide a rationale for your provided strategy.