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Focus of the Summary Marketing Plan:Choose a marketing plan project from any one of the topics listed below:
*Using Aleve now that Vioxx and Bextra have been taken off the market.*Use of genuine Harley parts for repairs as opposed to less expensive after-market parts.*Flying on a full-service airline as opposed to a low-fare discount carrier.*Staying with Cable-based television instead of switching to satellite TV.*Pursuing an online MBA program over an on-site program.
The Summary Marketing Plan must incorporate at least 4 resources, 2 from ProQuest.
Each paper will contain the following elements:
0.1 Company Overview0.2 Executive Summary of Marketing Plan1.0 Description of the Target Market2.0 Description of Competitors3.0 Description of Product or Service 4.0 Marketing Budget5.0 Description of Location 6.0 Pricing Strategy 7.0 Summary and Implementation Plan Writing the Summary PaperThe Summary Paper:Must be eight (8) double-spaced-pages in length, exclusive of Appendix, References, Exhibits, etc., and formatted according to APA style as outlined in the approved APA style guide.Must address the topic of the paper with critical thought.Must use APA style as outlined in the approved APA style guide to document all sources. Must include, on the final page, a Reference List that is completed according to APA style as outlined in the approved APA style guide and incorporates at least 4 resources, 2 from ProQuest.
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