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Firms reach the friend level of their customer relationship

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Reference no: EM131703013

1. When customers and firms reach the friend level of their customer relationship, firms generally focus on providing value comparable to the competition

A. TRUE
B. FALSE.

2. The primary goal of relationship marketing is to build and maintain a base of profitable and committed customers through attraction, retention and customer enhancement.

A. TRUE
B. FALSE

3. With relationship marketing, customers receive the specific inherent benefits of receiving service value and nothing more.

A. TRUE
B. FALSE

Reference no: EM131703013

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