Firm in the highway billboards industry

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You are a firm in the highway billboards industry. Your industry is highly concentrated, with a Herfindahl-Hirschman Index of: HHI=3,000. You wish to merge with another firm in your industry, which would cause the HHI index to rise to HHI=3,050. Provide two justifications for the Federal Trade Commission as to why this merger should be allowed.

Reference no: EM131101352

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