Reference no: EM133232757

Multiple choice: please choose the correct answer 

Q1. One of the goals of customer discovery is to find potential early adopter customers.

• True
• False

Q2. It is highly recommended to use a minimum value product (MVP) in the very beginning of the customer discovery process.

• True
• False

Q3. What is customer discovery?

• Finding customers in unexpected places
• Finding customers in already established market
• Reaching out to customers, understanding their needs, and getting their feedback on your potential solution
• None of the above

Q4. It is advisable to conduct group interviews with potential customers during customer discovery.

• True
• False

Q5. According to Geoffrey Moore, the ________ separates early adopters from the majority. (Fill in the blank.)

• Border
• Fence
• Chasm
• None of the above

Q6. Kickstarter campaigns to raise funds for startup projects are based on principle of "all or nothing."

• True
• False

Q7.Crowdfunding is the practice of raising money ________.

• In big amounts from few investors
• In big amounts from many investors
• In small amounts from many investors
• None of the above

Q8. Crowdfunding can be classified into two categories: _______ and _______ crowdfunding. (Fill in the blanks.)

• Debt; equity
• Preferential; ordinary
• Rewards-based; equity
• None of the above

Q9. You need to identify enough early adopters to confirm that you can grow your sales and build a viable business.

• True
• False

Q10. If you have a free solution:

• You may need only one early adopter.
• You may need hundreds of early adopters.
• You may need many thousands of early adopters.
• None of the above