Reference no: EM132511393 , Length: Word count: 300

Influencers are individuals who have the credibility and social visibility to influence the opinions, attitudes, and/or purchasing behaviors of consumers. Sustainable Fashion Influencers are important in building awareness of fashion sustainability and bringing attention to sustainable fashion brands. Some influencers use social media as a platform to reach consumers.

This assignment will provide you with the opportunity to explore and seek out sustainable fashion influencers utilizing Instagram.

Question 1: Find a sustainable fashion influencer on Instagram. A quick google search can provide you with several lists of acceptable influencers, but if you already know of some influencers, that is great!

Question 2: Scroll through their Instagram posts, looking at their photos and captions.

• In a 200-300 word paragraph, introduce the influencer you've found (name, Instagram username, if they represent a particular company, what they stand for generally) and identify the aspects of sustainability the influencer is particularly interested in (i.e. environmental, social, cultural, economic, zero-waste, upcycling, fair wages, labor laws, cultural appropriation, well-being, inclusion, etc.). Provide screenshots of 3-5 sample posts by the influencer that show examples of how the influencer promotes the aspects of sustainability you've identified.