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The material in this module shows that many companies place disproportionate emphasis on the financial perspective at the expense of the other three perspectives. Give an example of an organization with which you are familiar from either previous coursework, the news, or personal experience where this as been the case. What were the results of this focus on the financial perspective on customers and other stakeholders? Be as specific as you can and give concrete examples.
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Business organisations have responsibilities towards various stakeholders , both internal and external. To fulfill these responsibilities they must perform well. Traditionally business performance as measures using simple financial ratios but a balanced scorecard enables businesses to have a holistic view of their business by defining areas which which help in setting corporate objectives and measure performance. These encompass the financial perspective, internal controls, customer satisfaction and Improvements and innovation. However there are companies which paid excessive attention to the financial perspective and this has hurt other stakeholders in the long run.
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