Paper Format (use of appropriate style for the major and assignment) 5.0% All format elements are correct. Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) 5.0% Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. Total Weightage 100%

Paper Format (use of appropriate style for the major and assignment) 5.0% All format elements are correct. Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) 5.0% Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. Total Weightage 100%

Organization and Effectiveness 20.0% Thesis Development and Purpose 7.0% Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear. Argument Logic and Construction 8.0% Clear and convincing argument that presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative. Mechanics of Writing (includes spelling, punctuation, grammar, language use) 5.0% Writer is clearly in command of standard, written, academic English.

PowerPoint Presentation 15.0% The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea. Speaker Notes 5.0% Speaker notes are extremely thorough and expertly crafted. Layout 5.0% The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text.

Integration of Prior Case Study Components with Incorporation of Feedback 15.0% Integration of prior case study components with incorporation of feedback is present and comprehensive. The submission encompasses essential details. Level of detail is appropriate. Case Study Analysis Introduction for Senior Management 15.0% The case study analysis introduction for senior management is present and comprehensive. The submission further incorporates analysis of supporting evidence insightfully and provides specific examples with relevance. Level of detail is appropriate.

Criteria Percentage Content 70.0% Incorporation of the Required Set of Elements in the Nine-Step Assessment Process for the Case Study Component 15.0% Excellent (100.00%) The required set of elements is present and comprehensive. The submission further incorporates analysis of supporting evidence insightfully and provides specific examples with relevance. Level of detail is appropriate.