Reference no: EM132307139
Assessment task
Communicating strategically
In Assignment we examined the changing environment for business and factors impacting on communication in today's workplace. In Assignment 4 we explore how these changes have affected corporate communications and why it has become imperative for modern organisations to communicate strategically. Against this backdrop, the focus of the assignment is on the corporate communication function itself.
Although not every organisation can include all the sub functions and responsibilities, to operate most effectively, a majority of these functions must be included in the overall communications function.
Your boss, the CEO of MnM Company, has asked you to prepare a report investigating the question: 'Why and how should managers master the corporate communication function'?
In so doing she expects you to examine the following four subfunctions within the function:
1. Identity, image, and reputation
2. Corporate responsibility
3. Media relations
4. Crisis management.
Working in grows of four, each student will write on one of these four corporate communication subfunction. (Please note: depending on final student numbers there may be groups of three or five. In the case of a group of three students write on three of the four issues.
In the case of a group of five a fifth communication issue will be made available).
Please follow these guidelines to complete the assessment.
1. The assessment task comprises two parts:
1. one individual section to the report comprising 1500 words (representing 60% of the final grade); and
2. group-based activities focusing on four components (representing 40% of the final grade)
i. the completion of a team contract with accompanying timeline schedule;
ii. the organisation, structure and editing of the actual report;
iii. a group-based presentation with each group member reflecting on at least one key point that they have learned researching their section.
iv. an accompanying group poster in the form of ONE PowerPoint slide for each group.
Please note:
Writing a group report requires effective organisation, time management and communication skills. Students often find report writing on their own challenging, and group writing can be even more intimidating. Guidelines for approaching a group report - for structuring the report and dividing the workload, who will write what sections and take responsibility for editing, proofreading, publishing - are provided under Assessment Tasks and Submissions. Without guidelines, one or two students in a group often end up writing the group report, and this can create workload issues, and resentment when marks are distributed.