Explore the multinational vs. global strategies

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Explore the Multinational vs. Global Strategies

Problem- A multinational (multi-domestic strategy) means adapting products and their marketing strategies in each national market to suit local preferences. A global strategy means offering the same product in all national markets with a very similar marketing strategy.

Part 1- Remember, a marketing strategy means the choice of the Four P's (price, product, place and promotion); it does not mean merely a company's advertising methods. Describe two companies that use each of these strategies. Describe why you think each company chose this strategy.

I need help to describe two companies that use multinational and global strategies for success.

Reference no: EM13710874

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