Explore the kelloggs site and get information

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Reference no: EM133836940

Online New Product Development

Considering the Best Practices in New Products stated. What are your feelings and belief that would support a new product line being presented. This is your opinion from the reading of chapter 1.
For every 100 ideas,
• Fewer than 70 make it though initial screening
• Fewer than 50 pass concept evaluation and testing
• A little more than 30 make it through development
• About 30 make it through testing
• About 25 are commercialized
• 15 of these 25 (about 60%) are successful.

Discussion 2.1
Kelloggs: Explore the Kellogg's site and get information on its new products. Based on what you see, what appears to be the corporate strategy of Kellogg's driving new product development? Would you say there is a move away from the "core" cereal business to some extent?

Discussion 2.2
3M: 3M has almost been synonymous with product innovation for a century. Explore this website, noting its historical product innovations as well as its newest products. What keeps a firm like 3M consistently successful with new products for so many years? What appear to be the product drivers and market drivers of new product development at 3M?
Assignment 2.1

Discuss the concept or project evaluation phase of the new products process.
Discuss the five methods to accelerating time to market as identified by new products consultant Robert Cooper.
Discuss the risks and guidelines of speeding to market.
Elaborate how platforms can be used to gain competitive advantage globally with suitable examples.

Reference no: EM133836940

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