Reference no: EM133964888 , Length: Word Count:1500
Data Visualisation and Communication
Assessment - Improve Car Rentals
Task
You work for a consultancy whose client is an Australian car rental company. Your task is to prepare an individual report analysing car rental data to identify:
customer behaviour.
how vehicles are being used.
how the company can make better decisions.
forecast future rental demand.
The report will help the client improve sales, manage its fleet more effectively, and provide a stronger customer experience. Your reliable and affordable assignment help starts today!
Assessment Description
In your report, you will:
Question 1: Analyse the dataset to uncover key trends and patterns in customer behaviour, vehicle use, and rental performance.
Question 2: Provide insights that highlight how the company could improve decision-making (provide 3 to 4 data insights)
Question 3: Forecast rental demand in 2026, using appropriate forecasting techniques.
Question 4: Explore how future advances in information technology (e.g., machine learning, AI, predictive analytics) might help the company make better decisions.