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Environmental analysis of Google
Conduct an environmental analysis using your organization or an organization with which you are familiar. (Google)
a. Identify the industry in which your organization operates.
b. Identify key macroeconomic variables that affect your industry.
c. Choose two macroeconomic variables from item b. Identify and locate in the Library and government databases the corresponding industry variable. For the last five years, create two charts (graphs). Each chart will include the macroeconomic variable and the corresponding industry variable.
d. Based on the environmental scan completed in items b. and c. above, what challenges and opportunities exist for your firm in the operating environment?
For this assignment you will write a 500- to 700-word memo evaluating two conflicting consultant reports. Your report should.
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