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Written Assignment 1- Purpose of Healthcare Marketing
Identify a healthcare provider (urgent care facility, clinic, hospital, hospice or pharmaceutical company) that could benefit from a marketing campaign. Provide three reasons for choosing this organization and describe any image or public relation issues. Public-relation issues can include a negative public incident, poor reputation or recent fraud investigation. Finally, explain how a marketing plan can improve the image of the organization.
References page as always with URL included of where information was obtained.
Written Assignment 2- The Planning Process
Think about a healthcare organization that you know (or have researched). In a 1-2-page paper, explain why they should devote time to planning. Identify and describe three things the organization can accomplish by the planning process.
The company believes that a reduction in sales price of 10%, combined with an increase in advertising of $8000 will cause an increase in sales volume of 20%. If the company undertakes this advertising campaign by how much will income increase or decr..
For this essay, reflect on your writing progress during the course of this semester. Consider the following questions as you write: How did you envision your writing at the beginning of the semester? How do you "see" your writing now? What improve..
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