Explain why the portfolio approach to alliance management

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Reference no: EM131847352

Question: Alliances are often used to pursue business-level goals, but they may be managed at the corporate level. Explain why this portfolio approach to alliance management would make sense. The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

Reference no: EM131847352

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