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Background:
When you conduct market research, it entails gathering and analyzing data about a target market. It focuses on a product or service and intended customers. For example, consider a recent marketing campaign you've seen from Pizza Hut and their continued downward spiral in regards to sale. Pizza Hut's latest marketing campaign is "The Big New Yorker". With Americans' growing concern over health and nutrition and keep fit and loosing weight, Pizza Hut marketer are clearly missing the mark.
Question:
(Including relevant reference(s) and citation(s)), can you explain why Pizza Hut's marketing campaign is failing and describe the data analytics you think the marketing team should collect to collect and why?
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