Explain why passenger tire company might choose product line

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A major producer of passenger tires has launched an advertising campaign in which it is trying to market windshield wipers to the public under its brand name, which has been highly successful in the passenger tire market.

Explain why the passenger tire company might choose a product line like windshield wipers to expand its product offerings (as opposed to making steering wheels, opening a bank, or starting a clothing line).

Reference no: EM13937224

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