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Explain what type of audience each ad appeals to

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Reference no: EM131593889

The topic of this assignment is Persuasion in advertising (discussion)

the text book is:

Myers, David & Twenge, J. M. (2013). Social Psychology (12th edition). NYC, NY: McGraw Hill Education.

Uses a central route and one that uses the peripheral route.

Explain what type of audience each ad appeals to, what kind of processing is required, and precisely how it attempts to persuade.

Reference no: EM131593889

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