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Explain what is meant by crm and explain the primary purpose

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Explain what is meant by CRM and explain the primary purpose of a CRM system. Use examples to support your answer. 

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations 

Reference no: EM13788102

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