Explain what happened to the gore-tex brand

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Reference no: EM133665051

New Product Development and Branding

Case study - Managing innovation within firms

Gore-Tex and W.L. Gore & Associates: an innovative company and a contemporary culture

Question 1 Explain what happened to the Gore-Tex brand after the patent expired. What activity can firms use to try to maintain any advantage developed during the patent protection phase?

Question 2 List some of the wide range of products where the Gore-Tex fabric has been applied.

Question 3 It seems that Gore Associates is heavily oriented towards technology; what are some of the dangers of being too heavily focused on technology?

Question 4 Cooperatives and share-ownership schemes provide many attractions and benefits, but there are also limitations; discuss these.

Question 5 What has been the Gore strategy to achieving success in its markets? How is this strategy now being challenged?

Question 6 Using CIM (Figure 1.9) illustrate the innovation processes within W.L. Gore.

Reference no: EM133665051

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