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Explain the wheel of retailing

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Reference no: EM132390524

Part A: Case Study Questions Read the case study on "The Status of E-Tailing in China" (see attached document) and answer the following questions: 1. Comment on the statement: "Offline and online retail are very different industries. There is a huge disparity between the two, particularly in terms of IT expertise, supply chain structure, human capital management, and marketing. Offline retailers that want to build an online channel are essentially starting from scratch." 2. Discuss the pros and cons of a multi-channel retail strategy for Chinese retailers. 3. Describe the special logistics of a Web-based merchant in China. 4. What are some other opportunities for partnerships between retailers and their suppliers in China?

Part B: Short Answer Questions 1. What are the characteristics of each of the following ownership forms: independent, chain, franchising, leased department, vertical marketing system, and consumer cooperative?

2. Explain the wheel of retailing. Is this theory applicable today? Why or why not?

3. Contrast the strategy mixes of convenience stores, conventional supermarkets, food-based superstores, and warehouse stores. Is there room for each? Explain your answer.

4. Do you think that nonstore retailing will continue to grow faster than store-based retailing? Explain your answer.

5. Differentiate between direct selling and direct marketing. What are the strengths and weaknesses of each?

Reference no: EM132390524

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