Reference no: EM132555473
Part I: Kimball Hospital and Tanner Medical Center Merger Report
Read the case study "Hospital Consolidation," pages 1-5, from Healthcare Marketing: A Case Study Approach (Cellucci, Wiggens, & Farnsworth, 2014).
You are Dallin Call, chief executive officer (CEO) and chief marketing manager of Kimball Hospital. You have considered all of the factors, and it is time to make a recommendation regarding a merger of Kimball Hospital with its chief rival, Tanner Medical Center.
Create a 7-page report to present to the Kimball community-based board that addresses the following:
Question 1. Explain the potential long-term impacts of a merger on the following stakeholders. Analyze issues, such as access, cost, and quality, and what concerns each of the following stakeholder groups might have regarding consolidation.
o Patients
o The public
o Physicians
o Payers
Question 2. Analyze the potential impacts of a merger on Kimball Hospital and Great Western Hospital Corporation (GWHC). Explain the impact of this merger in a way that the Kimball community-based board can understand.
Question 3. Recommend strategies to balance organizational and community interests as you make the important decision of whether or not to merge with Tanner Medical Center.
Question 4. Justify whether you would or would not recommend the merger. Use information about industry issues and trends to inform your explanation. In addition, explain how the Kimball Hospital mission, vision, and strategic plan would influence your recommendation.
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