Reference no: EM133542727
Competitive Strategy
Question 1
PepsiCo operates 45 plants, 490 distribution centers, warehouses and offices located globally, Australia, Chile, and Uzbekistan are being considered as a potential markets for PepsiCo top global brands and everyday nutrient products. As a senior executive for PepsiCo you and your team have decided to adopt the four strategies in the Ansoff matrix to expandand grow the business.
Discuss each of the four matrix models when formulating your competitive strategies.
Question 2
Four Seasons Hotels is a Toronto, Canada-based manager of luxury hotel properties. They have 92 properties located in many of the world's most popular tourist destinations and business centers.
Identify and discuss which international strategy and which mode of entry could be used by Four Seasons when entering foreign markets. Explain the logic behind Four Seasons international strategy.
Answer this question in 400 words
Question 3
From humble beginnings in Gates's family garage, Microsoft has grown to exceed $77.85 billion of revenue in 2013. It offers a product line extending from gaming and internet services to mobile devices . It is continuously diversifing its product line yet again through an aggressive acquisition strategy. Discuss how Microsoft can effectively manage the integration challenges when implementing the acquisition strategies?
Answer this question in 400 words
Question 4
Whirlpool Corporation has 59 manufacturing and technology centers around the world and sales in some 170 countries. Senior management has a vision of Whirlpool appliances in "Every Home . . . Everywhere with Pride, Passion, and Performance."
Discuss Whirlpool's two reasons why they have formulated a diversification strategy. Analyse Whirlpool's products and apply the BCG matrix .
Answer this question in 400 words
Question 5
Kraft Foods, the 90-year-old darling of the consumer packaged-goods industry, moved to improve its long-term performance by restructuring the corporation. This has been one of the latest moves by CEO Irene Rosenfeld. She was brought in to turn around the company's performance in 2012. Irene Rosenfeld was the CEO of Kraft Foods from 2012 to November 2017. She was considered a successful entrepreneur.
Discuss in detail the characteristics of a successful entrepreneur and indicate how CEO and entrepreneur Irene Rosenfeld demonstrates each characteristic. Note it is these characteristics which earned her the title of one of the 100 most powerful women in the world by Forbes.
Question 6
W.L. Gore & Associates is best known for GORE-TEX brand. The brand is known for their commitment to supporting the passions that keep people moving since 1976. Using RBV (Resource Based View) model, identify both tangible and intangible resources of Gore & Associates. Apply the P.R.O.F.I.T. model and explain qualities among the identified resources and capabilities creates a sustainable competitive advantage which is considered valuable, rare, inimitable and non-subsitutable?
Adapted Harvardreferencing style.