Explain the frequency in this media plan

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Express your idea to solve the given question

Question- Develop a media plan for a new sports drink with a target segment of young men, between the ages of 15 and 30. Identify specific media vehicle examples within each of the traditional media categories-newspaper, magazines, television and radio.

Part 1- Which could be effective and which of the four media categories would be your most effective choice for the campaign and why.

Part 2- Which pattern of continuity would you recommend for this media plan?

Part 3- How important is frequency in this media plan?

I need help to explain the frequency in this media plan.

Reference no: EM13714032

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