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Describe the use of technology to store and integrate customer data. Customer data gathering is complicated because information needed by one unit of the organization (e.g., sales and marketing) is often generated by another area of the business or even a third-party supplier (e.g., an independent marketing research firm).
Because of the lack of standard structure and interface, organizations rely on technology to capture, store, and integrate strategically important customer information. The process of centralizing data in a CRM system is referred to as data warehousing. A data warehouse is a central repository of customer information collected by an organization.
1. Briefly explain the concept of a data warehouse. In the context of a CRM framework, why is a data warehouse such an important tool?
2. What is being written about customer data in today's periodicals? Search your favorite database of articles using keywords like "customer data" and "data warehousing." Are certain industries better represented in the citation list generated by your search? Are certain issues more prevalent? Read a selection of at least three to four articles, and write a brief analysis of what is being discussed in the press regarding these CRM topics.
From the e-Activity, select an organization, and explain the advantages and disadvantages of using an object-oriented database and a NoSQL database in its marketplace
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Create a supplier database and related reports and queries to capture contact information for potential PC component suppliers that might be used to purchase the equipment your specified in your MS Word project - the PC specifications
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Determine the technical provisions that would be required to ensure data integrity. Evaluate whether the use of a distributed DBMS structure is appropriate.
you are the trainer for a major technology firm. one of the problems your firm has is hiring new technologists who have
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