Explain the advantages of the advertising posttests

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Question: 1. What are two advantages and two disadvantages of the advertising posttests described in the chapter?

2. Federated Banks is interested in consumer oriented sales promotions that would encourage senior citizens to direct deposit their Social Security checks with the bank. Evaluate the sales promotion options, and recommend two of them to the bank.

Reference no: EM131872992

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Explain the advantages of the advertising posttests : What are two advantages and two disadvantages of the advertising posttests described in the chapter?
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