Explain tendency of firms to be over confident in business

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Reference no: EM13332041

Explain the tendency of many firms to be over confident in their business practices and it's impact on identifying threats and opportunities for a company?

With all the success Apple has had with it's iPod, iPhone and iPad, has it become over confident? Could Apple soon be facing a high stakes decision? What do you think?

Reference no: EM13332041

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