Explain strategies dtc brands

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Reference no: EM132974620

Based on the article in the link provided, answer the following questions below:

Link - https://marker.medium.com/why-all-the-warby-parker-clones-are-now-imploding-44bfcc70a00c

The Direct to Consumer (DTC) business model is the preferred model for many innovative new start-ups, however DTC brands are now facing challenges commercializing their products and services.

1) Identify 3 challenges presented in the article that DTC companies are facing, and each challenge provides an example of how a company has been impacted by these challenges.

2) Explain 3 strategies DTC brands have used to combat these challenges.

3) Provide your opinion on whether you think DTC is still a viable business model for commercializing innovations. Support your answer with at least three specific reasons.

Reference no: EM132974620

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