Explain people-s use of availability heuristic to boost sale

Reference no: EM1398373

You are commissioner of state lottery system which sponsors daily and weekly drawings. Lottery tickets have not been selling well over past few months. Explain four ways you could take advantage of people's use of availability heuristic to boost sales. Describe why you would judge your tactics to be fair or unfair to customers.

Reference no: EM1398373

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