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Assignment 1: Culture and Positioning
Select a product or service that is marketed in the U.S. and in another country. Based on your knowledge and experience, as well as research, describe how the product is positioned differently in the U.S. versus the other country. Explain two cultural and two noncultural reasons for the difference in positioning.
Submit your responses to the Discussion Area. Make sure your response is in Word format, no less than 2 pages, with at least 3 credible scholarly sources clearly and correctly cited in proper APA format.
Through the end of the module, comment on your peers' responses with value added comments that demonstrate your level of learning/understanding of the course material. Is the product or service selected appropriate? Is product positioning correctly described? Are the identified cultural and noncultural reasons for positioning plausible?
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