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Explain how you developed your coding scheme

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Assignment

Research question and hypothesis

RQ - What are the effects of weight loss advertising on Women in America?

H1 - Due to the effect of Mass Media in America, Women often suffer from anxiety with their self-esteem and body image.

As far as coding goes, one could also use different sources of media, such as the Internet, television, radio, magazines, newspapers, etc.

Write a 350- to 500-word paper addressing the following:

• What units you selected for coding
• How you developed your coding scheme
• Assign each occurrence of a unit in the sample to a code in the coding scheme.
• Count occurrences of the coded units and report the frequencies. Attach your counts. You will report the frequencies in Week 5.

Format your assignment and all sources according to appropriate course-level APA guidelines.

Reference no: EM131615423

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