Explain how new elements align with brand positioning

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Question

Australian company Boost Juice is looking to diversify into opening a chain of cafés using an offshoot brand. This offshoot brand will target the same audience: health-conscious young people living an active 'on the go' lifestyle. This new cafe brand is called A cafe.

Justify why new brand elements are needed?

Explain how the new elements align with the brand's positioning and value proposition?

Provide evidence to support the effectiveness of the proposed new brand elements, such as consumer research or case studies from other brands?

Reference no: EM133481116

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